1) Content is the king. It always helps you to improve ranking on SERP’s – Posting New Content on site increases the frequency of crawler returning to a site but it’s not going to do much for rankings if it’s not relevant.

2) Meta tags should be rich with keywords to help with rankings. Meta Titles & Description do help with rankings. One of the new black hat techniques stuffed immaterial keywords in Meta tags. If The Search Engine finds it out, they classify the tags as spam and the site will not get the points for it anymore.

3) If you are Submitting site to the search engine repeatedly – Not true, the spiders are what count now. SEO, when properly marketed, is very important in spite of submissions.

4) Buying Links is a black hat technique. It will get your site banned. If the spiders find out the link is paid, it won’t calculate the votes from that link.

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