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BREADCRUMB Navigation Used by Google?
BREADCRUMB Navigation – It shows the website links in hierarchical format. So User can easily see where the page is located in a Website. In this month leo & rob found that the Google using breadcrumb in SERPS.
An Example of Breadcrumb:
websitename.com > Product Catalog Page > Product Page
The following result is based on breadcrumb & found by Rob :
Another Breadcrum Result found by LEO :
Webmaster of Bing Rick recently said, “You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines.”
Breadcrum Result is not showing everywhere in SERPS. If Google is going to use this, Defiantly it will help websites to improve there site architecture.
Everywhere
