Use Original Content: Write your own original content for your website.

Use (H1, H2, H3) Tags: Inclusion of these tags in your content body text more valuable. These are big size as comparing to rest of text.

Use Special Text (Bold Italic Underlining etc…): These texts are for valuable keywords/words. Search engine gives more weight to these texts as compare to the rest.

Anchor text: It is hyperlinked text on the web page.

Update your Content on daily basis: Updating content on daily basis is good for news based website.

Content Length: Keep the para size short so that its easy to read and scroll. If you have long content length then divide in to 2-3 pages which is good techniques.

Keyword Density: Don’t Ignore this techniques when you are writing and targeting content. There is basic formula to find out the keyword density of your page.

The formula is: No. of times a keyword is used in a page / total word count of the page*100 = keyword density

Keep Your Code Clean: Use HTML & CSS for making your site layouts because they are short and clean and most importantly they allow search engine to get your content quickly.

Do not hide Content: Don’t hide your content if you do then the major possibilities that search engines may block your site. It’s a part of black hat techniques.

Stay Away from Clocking & Doorway Method: In this method you show different content to search engines than real users. So do not practice these techniques (recommended).

Don’t use content which are already in use: Do not copy content from other websites. Search engine can track this.

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