Search Engine Optimization (SEO) Copywriting is the combination of search engine optimization and content. It’s an art of attracting search engine through good writing. The following tips may be helpful you to understand that how you can improve your site content and improve your site quality. It’s an art of writing content that All Search Engines will love.

The major search engines including Google love well written, relevant, helpful content. If a normal user finds your content useful then they will link to it. Once they link to it and Google finds these links,that page’s ranking will boost. If your ranking will boost then automatically your traffic will get increased by number of more visitors. More »

Every webmaster is looking for traffic and getting more number of backlinks for his sites. No doubt that importance of backlinks to your site. Backlinks are the backbone of every site. Search Engine considers them to backing of the target page.

One-way linking is important factor because Google count it as number of votes to a particular page. Seo Copywriting is the 50% of the battle and the other one is getting many links as possible. More »

What is Anchor Text?

It is hyperlinked text on the webpage. Webmasters use this technique to rank their website for set of keywords.Using this technique you can link your internal pages, post or you can add external links too. It helps you to improve the relevancy of that page. Some people use this technique to decrease their site bounce rate.

Check out the following example :

What Search Engine Algorithms says about Anchor text?

Anchor text can help your site ranking in search engines. All search engines gives important to anchor text on your page.

Optimization of Anchor text

When linking to internal pages or post, use the following format:

Read more about Content Optimization
Instead of
Read more about Content Optimization here

Some External Anchor Text optimization Techniques:

• Link Exchange
• Directory & Article Submission
• Forums and Blogs.

Use Original Content: Write your own original content for your website.

Use (H1, H2, H3) Tags: Inclusion of these tags in your content body text more valuable. These are big size as comparing to rest of text.

Use Special Text (Bold Italic Underlining etc…): These texts are for valuable keywords/words. Search engine gives more weight to these texts as compare to the rest.

Anchor text: It is hyperlinked text on the web page.

Update your Content on daily basis: Updating content on daily basis is good for news based website.

Content Length: Keep the para size short so that its easy to read and scroll. If you have long content length then divide in to 2-3 pages which is good techniques.

Keyword Density: Don’t Ignore this techniques when you are writing and targeting content. There is basic formula to find out the keyword density of your page.

The formula is: No. of times a keyword is used in a page / total word count of the page*100 = keyword density

Keep Your Code Clean: Use HTML & CSS for making your site layouts because they are short and clean and most importantly they allow search engine to get your content quickly.

Do not hide Content: Don’t hide your content if you do then the major possibilities that search engines may block your site. It’s a part of black hat techniques.

Stay Away from Clocking & Doorway Method: In this method you show different content to search engines than real users. So do not practice these techniques (recommended).

Don’t use content which are already in use: Do not copy content from other websites. Search engine can track this.

Last Week Google’s Blogger integrate with Amazon associates. Direct integration with Amazon Associates to search Amazon’s product catalog and add links to products that earn you commissions when your readers buy products you recommend.

“Making it easy for our Associates to advertise relevant content on their websites is the foundation of the Amazon Associates program. Our goal is to help our Associates earn the trust of their followers by giving them the tools to search through the millions of products on Amazon and select those that are most relevant to their audience,” says Dave Cotter, General Manager of the Amazon Associates Program.  “If you’re a Blogger and you’re writing about the new Michael Crichton book, ‘Pirate Latitudes,’ you simply highlight the text you want linked to Amazon, click on ‘Go’ in the Amazon Product Finder, and click ‘Insert link.’ Setting up Associates links to Amazon and earning referral fees is now that easy.”

“This is something that Bloggers of all shapes and sizes will benefit from as they look for ways to add compelling content to their blogs and make money,” said Rick Klau, Product Manager for Blogger. “Our goal is to do more than simply give our bloggers the easiest tools in the market for creating blogs, it’s to make Blogger the easiest platform for bloggers to make money on. This integration is a testament to that commitment.”

The timing of this partnership is somewhat interesting, as the FTC’s guidelines about disclosure recently went into effect. Klau does make it a point to encourage openness, however.

“A quick note about trust: affiliate programs work well when readers trust you,” he says. “You should avoid promoting products simply because of the referral fee you might earn — readers may lose some of that trust if they sense your posts exist solely to make you money. You may also want to disclose to your readers that you will earn a commission on their purchase — some readers even prefer knowing that you benefit from their business.”

Amazon Associates integration is not the only way Blogger offers its users to make money. Blogger has a “Monetize” tab in the Blogger app. Users can use AdSense of course, and they recently added AdSense for Feeds as an option.

Source :  Blogger & WebProNews