Yahoo has given more opportunities to Advertisers the facility to have their ads shown in the yahoo filtered search results. All ads will be relevant to the topic.

“On our new search page, if a searcher types in a phrase such as ‘buy pink floyd’, he can further refine his search results by clicking on links on the left-hand side of the page, which include sites that users often find useful. If the user clicks on one of the suggested sites, he’ll get a smaller set of results from that domain only,” explains Yahoo’s Jeff Hecox. “Now, if the user selects a site that is also a Sponsored Search advertiser, that advertiser’s ad should still be displayed in the new set of results.”

Don’t worry about competing ads in these cases. If a user searches for “buy pink floyd” as described above, they can choose “Amazon.com” to filter the results and get only Amazon results, for example. The only paid results that would show would be for Amazon, Hecox says.

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