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Digg Introduced It’s New “Content Ads”
Digg has launched new ad called “Digg content ads”.
“Digg Content Ads are basically widgets that contain previous Digg homepage stories that are relevant to the industry or company that is advertising on Digg. For example, Symantec is testing the model with banners that pull in popular security-technology stories from the Digg archive”.
“At Digg, we think ads will feel more relevant (and thus work better for brands) if they feature the kind of content we look for online,” saysDigg’s Chas Edwards. “One way to do this – one that’s very native to the Digg experience – is to encourage advertisers to re-aggregate stories that have already been popular on Digg. The stories might be about a brand’s products or services, or they might be stories of general interest to that brand’s customers.”
This is illustrated below:
“In other words, Digg Content Ads allow advertisers to re-publish existing stories into ad banners, and give those stories additional exposure within paid media; but they can’t use this approach to artificially boost a story onto Digg’s homepage,” explains Edwards.
