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Viral Marketing Techniques
Written by firstrank on May 21, 2010
Viral Marketing is used to increase your brand awareness. It may be in the form of videos, ebooks, images, text messages, games like Farmville, mafia wars, café world etc…
Online we call it “Viral Marketing”, and Offline, it is known as “Word-of-Mouth”, “Creating-a-Buzz”, “Network Marketing” etc…
Principles of Viral Marketing:-
Give away products or services.
Add a Simple Tag or Signature at the bottom of every mail which you sent.
Social Media (utilize your existing communication networks).
Videos (business videos).
Visibility (Talk about your business).
Connects with comments.
Now Twitter and Facebook are great Viral Marketing tools. They allow your visitors to share ...
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Facebook Closes In On 500 Million Use...
Written by firstrank on May 19, 2010
In early February, Facebook announced that it had 400 million users, and while nothing's certain at this point, it looks like an announcement regarding the next big milestone may be just around the corner. A new report has indicated that Facebook expects to lay claim to 500 million users in June.
Nick O'Neill wrote earlier today, "Facebook is working on plans for their 500 million user celebration, projected to take place at some point before the end of June." He also wrote, "We've spoken with multiple sources that have informed us that plans are underway for the big 500 million user ...
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Google Officially Rolling Out the New...
Written by firstrank on May 05, 2010
Now Marissa Mayer, VP Search Products & User Experience has officially announced the new design, and included the following video:
Mayer says, "We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, we've launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel."
Update 4: According to Brad Stone with the New York Times Bits Blog, Google is rolling out the new SERP design gradually right now (Tuesday and Wednesday).
Update 3: More people ...
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“Google Is Going To Have A Prob...
Written by firstrank on April 30, 2010
It's no secret that Google has, on a very steady basis, dominated its competition and managed to return big profits. And Carol Bartz may be in no position to question the company's methods. But Yahoo's CEO nonetheless chose to point out a potential weakness today, and she may be on the right track.
Bartz told Jonathan Fildes, "Google is going to have a problem because Google is only known for search. It is only half our business; it's 99.9% of their business. They've got to find other things to do."
Also, in terms of how Google will be judged as it attempts ...
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Facebook Is Top Search Term In March ...
Written by firstrank on April 29, 2010
Facebook ranked as the top search term in March across all three major search engines, according to a new report from Hitwise.
Yahoo related terms accounted for six spots while MySpace terms accounted for four searches across the search engines. Other search terms that were among the top 10 searches for all three search engines include YouTube, Facebook login, craigslist, and Yahoo Mail.
eBay was the top paid search term across the three search engines in March, according to Hitwise. Overall, eBay related terms accounted for eight searches across the three top 10 lists. There were six other terms that accounted for ...
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Yahoo Search Results to Include More ...
Written by firstrank on April 25, 2010
Yahoo has launched a pilot program called "More Sponsors" in which it will add links at the bottom of Yahoo search results for more PPC adds. When a user clicks on one of the links it will bring up a page with nothing but sponsored search ads.
The feature is supported by Yahoo's Search Assist features (the search engine's suggestions feature). "For example, the consumer might type in 'Hawaii vacation,' and Yahoo! might suggest vacations packages or resorts," explains Laurie Sullivan on Yahoo's Search Marketing blog.
The More Sponsors feature will appear on Yahoo Search to begin with, but Yahoo will spread ...
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Yahoo’s Head Of Advertising Pla...
Written by firstrank on April 25, 2010
Although it's hard to imagine that any company keeps all its employees forever, it looks like Yahoo continues to be worse than average in terms of retaining important people. This afternoon, a report revealed that Bill Wise, who is in charge of Yahoo's Advertising Platforms business, will leave the same as so many before him.
Wise started at Yahoo when the company acquired Right Media in 2007. Prior to that, he served as Right Media's president, the CEO of Didit, a senior vice president at Ask, and a vice president at DoubleClick (among other things), which makes for a tough-to-match resume.
Yahoo's ...
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LinkedIn Can Be One of Your Most Valu...
Written by firstrank on April 25, 2010
LinkedIn is often discussed as a powerful social networking tool, particularly for business professionals, employers, and jobseekers. What is not discussed as frequently is the site's ability to simply drive traffic to your site. We talked to entrepreneur Lewis Howes (who claims that LinkedIn is one of the top traffic sources to his blogs) about how powerful LinkedIn can be for driving traffic.
We asked Howes why he thinks people don't generally associate LinkedIn with driving traffic like they would with other social networks like Facebook or Twitter. "Their perception of LinkedIn is of a resume, or a way to get ...
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Google Has Updated It’s PageRank To...
Written by firstrank on April 04, 2010
Good News for SEO/webmaster that Google has accomplished a PageRank update across the web on 2nd April. 1strank.in got 1 more PR Now it id PR :3 and Many of our supervised websites got new PR too :), having a positive effect on the SERP Rankings on 02 April 2010.
PageRank algorithm was created by Larry Page :
PR = 0.15 + 0.85 ( PR(Backlink 1)/TotalLinks(Backlink 1) + PR(Backlink 2)/TotalLinks(Backlink 2) + … + PR(Backlink X)/TotalLinks(Backlink X) ) ...
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Google Removed Limit Off AdSense Cate...
Written by firstrank on April 02, 2010
Recently, Google has announced “Category Filtering” feature for it’s AdSense users. In this feature they were allowed you to limit number of categories you can filter from your sites. Now Google removed limit from “Category Filtering”. Now user can filter as many of the 11 available categories.
"The category filtering feature allows you to prevent ads that fall into specific categories like 'religion' and 'dating' from appearing on your pages," says Arlene Lee of Google's Inside AdSense team."You can filter categories by visiting your Ad Review Center, located under the AdSense Setup tab. Click the ‘change’ link to view available categories ...
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