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Speaking today at SMX West in Santa Clara, Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name.

His comments came during the morning keynote session in a conversation with Search Engine Land’s Danny Sullivan and Chris Sherman.

After being asked about search technologies that he thinks are over-hyped, Norvig eventually pointed out that the public’s focus on PageRank is misguided and it may be time for a new name.

One thing that I think is still overhyped is PageRank. People think, yeah, you do this computation on the web graph and then you just order all the pages by that [PageRank]. Yes, that computation is important but it’s just one of many things. And people say, “Oh, well you’re stuck if you don’t have that.” We never felt that way. We never felt that it was such a big factor. It’s got the catchy name and the name recognition, but we’ve always looked at all the available data….

There is this confusion that there’s this one component that’s called PageRank, but the whole thing [Google's algorithm] has [also] been called that. That was a mistake. We need some better branding.

Google has taken steps to de-emphasize PageRank already, as recently as last October when it removed PageRank from Webmaster Tools. There’s also been discussion about the idea of dropping PageRank from the Google Toolbar, but that hasn’t happened.

Source : Search Engine Land

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You may not like Buzz, or may not like how it was launched (you’re not alone), but you have to give Google credit for listening and continuing to change Buzz in response to user feedback and criticisms.

Google has just announced three tweaks to Buzz and, at the same time, offered an apology for what it calls a “challenging week”:

We quickly realized that we didn’t get everything quite right. We’re very sorry for the concern we’ve caused and have been working hard ever since to improve things based on your feedback. We’ll continue to do so. More »

Working as a SEO you should know that what factors are important from Google Point of View. Well I have suggested some. Have a Look!

Domain Value :

• Age of domain
• History of domain
• Keywords in domain name
• Location of IP address / Server

Website structural design:

• Site Navigation
• Use of Headers Tags
• URL Structure
• Use of external CSS / JavaScript More »